Adam Whitcroft Designer

South African product designer living on an island in British Columbia, Canada.

I recently joined Rewind to help design and build a native macOS app aimed at giving you perfect memory.

Before that, I was at Wealthsimple (Principal Designer, 1yr) and Shopify (Senior Staff Designer, 6yrs).

You can follow me on Twitter or Mastodon.


Application iconography

I love making iOS and macOS app icons. I haven’t been doing it all that long, but I’ve had the opportunity to work with some amazing founders and developers.

View icon gallery


Mobile software

When our second child was born in 2022, I used his naps to learn SwiftUI and release my first app. It’s called Joey and it’s a simple privacy-first app for tracking feeds and diaper changes. I’m real proud of it.

Visit App Store