Adam Whitcroft Designer

South African software designer living on an island off the west coast of Canada.

I recently joined Rewind to help design and build a native macOS app aimed at giving you perfect memory.

Before that, I was at Wealthsimple (Principal Designer, 1yr) and Shopify (Senior Staff Designer, 6yrs).

You can follow me on Twitter or Mastodon.


Application iconography

I love making iOS and macOS app icons. I haven’t been doing it all that long, but I’ve had the opportunity to work with some amazing founders and developers.

View icon gallery


Mobile software

In 2022 I started to learn SwiftUI while I was on parental leave, releasing my first app a couple of months later. More apps to follow.

Download Joey – a free privacy-first app for tracking feeds and diaper changes on the App Store.